About Us

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Hand built turkey rounds


We’re an American company, Veteran owned, operated, and located in the great state of Mississippi. Our main focus is on providing you, our customers and community, with the absolute best turkey and waterfowl hunting experience possible – from your initial purchase to delivering your most successful hunt possible. That’s the APEX experience.

What started with a few handmade shells for a hunting trip with buddies has become our obsession to provide waterfowl hunters with the absolute best performing ammunition in the business.

In 2017, we launched APEX Ammunition. We did it with a dedication to creating the best hunting experience possible for a passionate and growing base of customers. And not just any customers, but fellow hunters and conservationists. Folks just like us, who value not just the end result, but the entire process getting there.

Our customer base has dramatically grown since our humble beginnings. But our focus has stayed the same. At APEX, we are passionate about what we do and where we’re going. The possibilities are endless when you frame a product in the context of performance rather than profitability.

Our enduring commitment to design, test, evaluate and introduce new ideas that better capture the experience is the driving force of our continuing innovation.

Our job is and always will be to interact with our customers in ways that enrich their lives. We want them to know they can always trust APEX. Our journey is to continually build a legacy that offers uncompromised quality and performance, and document that process as transparently as possible with our customers through as many avenues as possible.


5.00 out of 5

My absolute favorite 12ga 3.5" Turkey load. Not a single Gobbler has walked away from it yet. With my Stoeger M3500 and Primos Jelly head TSS choke, I filmed a kill shot on a Gobbler at 53 yards. DRT Amazing shotshell.

-Billy Newell


5.00 out of 5

I have shot every shell brand and choke variation and these shells combined with Indian creek chokes were by far the best and most consistent patterns on the market, period! I had 382 pellets in a 10” circle at 40 yards with a 20 guage!!! Absolutely unreal!!!!

-Hunter Stokes


5.00 out of 5

Great service and product! Will buy from Apex again.

-Ben Lander


5.00 out of 5

Purchased this hat at the NWTF Convention in Nashville. Matches my new bottomland outfit perfectly. I like the dark brown mesh which blends great with the pattern and the woods.

-Barry Kirby
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