The Story Behind Our Custom Cigar Boxes: Crafting Protection and Collectibles

What began as a simple conversation about improving shipping methods has now transformed into an unexpected collector’s item that has taken on a life of its own at Apex Ammunition.

In 2019, we faced a frustrating challenge: our ammunition wasn’t always arriving in perfect condition. Despite our best efforts experimenting with different packing materials, adjusting parcel sizes, and even trying oversized boxes; mishandling during transit was still causing damage to our shells. For us, customer service is a cornerstone of everything we do, and when we began receiving reports of damaged products, we knew we had to innovate. Our mission was clear: find a shipping solution that was as reliable as our ammunition.

Initially, we considered double boxing. But as the team brainstormed, the idea took on a nostalgic twist: what if we packaged our ammo like the “old-school ammo crates” like the wooden ones used by soldiers and hunters back in the day? As we refined the concept, a spark of inspiration hit—what if we gave it a sleek, personal touch by using custom wooden cigar boxes?

In 2020, we launched the first version of the Apex custom cigar box with orders of three or more boxes of ammo. Filled with shredded paper and boasting a clean, rustic look, the box wasn’t just functional—it became a customer favorite almost instantly. The following year, we tweaked the design, enhancing the look while also incorporating quotes from renowned outdoor enthusiasts and pioneers in the industry. What started as a shipping solution quickly evolved into a signature piece of our brand.

Today, these cigar boxes are more than just packaging—they’re collectibles. Each fall, we begin the creative process of designing the next year’s box, releasing them in limited runs. Customers have embraced the idea collecting, trading, and even sharing photos of every box they’ve acquired since the very beginning. The anticipation for each new design has become part of the Apex experience.

But our goal remains the same: delivering not just our ammunition, but also an experience. The custom cigar boxes still serve as a reliable way to protect your purchase while adding a unique, personal touch. As always, when you purchase three or more boxes of our turkey ammo, you’ll receive your own limited-edition box—complete with a hand-signed thank-you card from our team. Because at Apex, every customer matters. Without your support, we wouldn’t be where we are today.

So, enjoy the craftsmanship and keep an eye on the horizon—our next season’s design might just be our best one yet.